Branding: Denim Health

Denim Health is an early stage health-tech startup that uses AI to transform the patient engagement experience. I am working with the co-founders to develop its brand and apply it to marketing assets such as the company website, videos, presentation templates and others. The brand nods to the denim concept while maintaining a very clean and polished aesthetic appropriate for health-tech.

The leading graphic elements are the "grainy" textured blue gradients that reference the jeans fabric, and the dotted line which references the stitching. The dotted line appears sometimes as a direct reference, with even "stitching", and alternately - in a more abstracted approach that references AI. Denim Health's brand is in its nascent stage and is evolving.